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The United States is one of the largest consumer markets in the world. In 2018, the total sales of flooring materials in the United States amounted to about $26.5 billion, which is the largest export destination for China's ground materials manufacturers
LVT floor VS wood floor, who is the new favorite of the American market?
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How to win the first chance and seize the change of consumer demand?
Elastic floor in the United States market hot key-reasons analysis.
At the Fifth World Flooring Congress of this year, J. J. Haines, the largest flooring distributor in the United States, and Bruce Zwicker, former CEO, said that in 2018, the total sales volume of the flooring market in the United States was about $26.5 billion, of which the wood flooring market accounted for about 13% of the total share of the flooring material. Specific products are as follows:
The most amazing category is the elastic flooring which accounts for the market share in the United States has increased from 9.80% to 18% in 2007. It has become the second largest floor decoration material in the United States. The LVT floor currently occupies about 60% of the elastic floor market in the United States. In 2017, the import of elastic flooring in the United States has reached to $2.218 billion.
Mr. Bruce Zwicker said: Asian manufacturers are good at price war. In recent years, the flooring materials production capacity of American is increasing and the market competition is becoming more and more fierce. The most severe category is carpet. The carpet market is shrinking. Another category with excess capacity risk is laminated wood flooring, which is being besieged by LVT products. For laminated wood flooring, if it can be reformed and improved with waterproof function, it is possible to reverse its fate.
Contact Person: Ms. Miya Feng